Do yourself a favor and read
this article about marketing. A fairly long article, but they do you the favor of summarizing the quick takeaways at the beginning:
- At a fundamental level, marketing is the process of understanding your customers, and building and maintaining relationships with them.
- Marketing is the key to an organization’s success, regardless of its size.
- There are several types and sub-types of marketing, digital and offline. You should determine and pursue the ones that work best for you.
- Marketing and Sales teams need to have a unified approach. Automation helps them work towards the same goals.
The author of this article goes on to explain that marketing has a ...well, a marketing problem.
If you're trying to determine if you need marketing guidance, read this article and you'll be able to make some critical decisions about your business.