Check out
this article that goes into great detail regarding agency content marketing and what advice content agencies are following, what they are not following and what they are advising their clients. Based on a report from the Content Marketing Institute, here's a peek into the minds of content marketers and what they're thinking about this year:
Goals of Content Marketing:
- Build brand awareness
- Build credibility and trust
- Educate the audience
- Secondary goals: generate leads and build loyalty with existing clients
Concerns:
- Changes to algorithms within search engines and on social media
- Content marketing as a revenue center is up in the air--does it or does it not?
- Need to build a plan in case algorithms do change
Technology Used:
- 80 percent use analytical tools
- Content creation, management and workflow systems are used as well