News & Events

Check out this article in Big Picture Magazine that showcases the work Cushing Co. is doing to promote the company and build meaningful relationships with indoor decor prospects. You'll find their write up under the subhead of "Connect, Connect, Connect" where they describe their quarterly "Creative Coffee" meet-ups with designers from their local International Interior Design Association (IIDA). It was a win-win solution for everyone where the coffee shop won with customers, the IIDA won with chapter participation and Cushing realized new business.  How can you do the same thing in your marke

Check out this article that goes into great detail regarding agency content marketing and what advice content agencies are following, what they are not following and what they are advising their clients. Based on a report from the Content Marketing Institute, here's a peek into the minds of content marketers and what they're thinking about this year: Goals of Content Marketing: Build brand awareness Build credibility and trust Educate the audience Secondary goals: generate leads and build loyalty with existing clients Concerns: Changes to algorithms within search engines and on social media Content marketing as a revenue center is ...

Do yourself a favor and read this article about marketing. A fairly long article, but they do you the favor of summarizing the quick takeaways at the beginning: At a fundamental level, marketing is the process of understanding your customers, and building and maintaining relationships with them. Marketing is the key to an organization’s success, regardless of its size. There are several types and sub-types of marketing, digital and offline. You should determine and pursue the ones that work best for you. Marketing and Sales teams need to have a unified approach. Automation helps them work towards the same goals. The author of this article ...

Take a look at this absolutely wonderful article from the professionals at Precision Images. It's an outstanding read that tells the story of Phil Guzie, owner of Precision Images, where he came from and how he took his small business into the next generation of wide format printing. You'll probably see yourself in Phil's journey, but we think it's an excellent example of entrepreneurship, a willingness to move with the times and his absolute belief in the value of teamwor

Check out this article that gives you four reasons to decrease your email frequency. Most subscribers to emails are much more sophisticated these days and expect--quite possibly--demand personalized brand experiences. That's the reason why marketers need to tailor their frequency based on individual engagement and preferences. Most marketers know the value of not over emailing, but many still continue to over-email, resulting in subscriber dissatisfaction.  This alone is a good reason to think twice before sending out those emails--less really can be mor

Check out this article that details all the news from Keypoint Intelligence in their new podcast "The Key Point". It looks like the podcast will present insights based on their industry research that's focused on imaging, printing and customer communications. The podcast is available to both suppliers and service providers. Another resource for you to use in your busines

Eric Zimmerman was named Director of Wide-Format Advisory Service at Keypoint Intelligence of Weymouth, Massachusetts.  Zimmerman has more than 20 years’ experience in the wide-format market, specializing in consultative, solution-based sales, marketing, and product development, according Keypoint. After spending eight years of successfully operating his own sign business,   SSB Sign Design , he took a role as the regional manager of Southern California at   Signarama . Since 2011, Zimmerman has held positions with   Roland DG,   where he was most recently general manager of that company’s sign business development unit. Keypoint notes that when it ...

Check out this article that goes in-depth into the scarcity of paper and the tight market for all kinds of paper in the commercial printing industry. Most printers are keeping a watchful eye on the marketplace and that makes them uneasy sometimes. Some say it's not so bad, others are having difficulty especially with roll stock for transactional work. And paper mills are converting to other types of stock that sell better and faster.  One way to combat this is scheduling your paper buys well in advance if possible.  The article is a long read but well worth it if you're concerned about the problem with pape

WhatTheyThink? has released their Printing Outlook 2019--The WhatTheyThink Overview of the current state of the printing industry. The report collected data from 2018 to compare to 2019 and what the industry might expect economically and technologically. They also collected the latest in government data on printing industry shipments, establishments, profits and employment as well as general economic signposts. This information might be helpful when planning your year and the strategic actions you might want to put in place. While the full report costs $349, here is the topline executive summary highlights: 42% of respondents to their Winter 2018­–2019 ...

Check out this article that details some of the fundamental ways you can start to warm up a cold prospect. And they do go cold for many reasons--they've either lost interest or they simply forgot you were there. That doesn't mean you can't get them interested again. Here's a summary of this article that may acquaint you with some follow-up tactics to put some life into cold prospects:  Review your previous point of contact Make your message more relevant Timing is everything Try a different way to communicate with them Listen...listen...list