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A true star indeed!! BIG congratulations, Meagan Arizpe, on your Wide-Format Rising Star Award (Cushing)! If you've seen her work, you know how exceptional she is! 💫 “I enjoy pushing the boundaries of the machines. I think that’s probably the coolest. Everyone’s like, ‘Oh, you can’t do that.’ Watch me. I’m going to do it.” Yeah she will. Great job, Meagan!! 💪💪💪 Check out Meagan's full write-up from Wide-Format Impressions HERE ! ...
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Major congratulations alert to Aaron Dalton! We're not a bit surprised - this is a very well deserved award, Wide-Format Rising Star (Vision Graphics)!! “It [print] runs through my veins.” We know it! Great work, Aaron!! 👏👏👏 Check out Aaron's write up from Wide-Format Impressions HERE !! ...
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STP Marketing

The "I want to speak with everyone" marketing approach blows your budget by not truly reaching anyone. This makes pinpointing your target audience and creating an audience persona is a crucial. Understanding your audience requires a deep dive into their needs, motivations, and pain points, including analyzing the journey they'll take to recognize the value you offer. Before any marketing initiative, take this information and incorporate it into your strategies. Narrowing down your audience enables your team to focus on presenting your services exclusively to those who genuinely need and want them. Check out this STP Marketer's Guide from Hubspot ...
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A Cautionary Tale Yesterday, I received a call from an owner who doesn’t usually call outside her weekly coaching session, so I picked up immediately. She related a story about two employees having a verbal confrontation that included unkind words and some off-color language. The owner had overheard the confrontation but hadn’t stepped in because she was busy and hoped the two would work it out themselves. Another manager was now relaying that one of those involved was saying he couldn’t work in a place where he wasn’t respected. The owner wanted to know what I thought she should do. I asked questions about the situation and concluded that both employees ...
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