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STP Marketing

The "I want to speak with everyone" marketing approach blows your budget by not truly reaching anyone. Pinpointing your target audience and creating an audience persona is a crucial task. Understanding your audience requires a deep dive into their needs, motivations, and pain points, including analyzing their journey to recognize the value you offer. Before any marketing initiative, take this information and incorporate it into your strategies. Narrowing down your audience enables your team to focus on presenting your services exclusively to those who genuinely need and want them. Check out this STP Marketer's Guide from Hubspot for more! Add your ...
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A Cautionary Tale Yesterday, I received a call from an owner who doesn’t usually call outside her weekly coaching session, so I picked up immediately. She related a story about two employees having a verbal confrontation that included unkind words and some off-color language. The owner had overheard the confrontation but hadn’t stepped in because she was busy and hoped the two would work it out themselves. Another manager was now relaying that one of those involved was saying he couldn’t work in a place where he wasn’t respected. The owner wanted to know what I thought she should do. I asked questions about the situation and concluded that both employees ...
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Congratulations to Grimco on their THIRD consecutive Vendor of the year award! From Marc Belzil, VP of Grimco Canada, “Grimco is deeply honored and profoundly humbled by to receive the Vendor of the Year Award from our partners at RMX NETWORK. We cherish the invaluable feedback provided by our key partners, which serves as a compass guiding our journey towards continuous adaptation and enhancement in our mission to foster growth and support for all. This award is a testament to the strong communication between our organizations, fueling our relentless pursuit of improvement. We accept this honor not as a culmination but as a renewed commitment to our partners ...
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We're delighted to report that the ATL Fall Conference was a resounding success, and we had an absolutely fantastic time! It was invigorating to witness some fresh faces and diverse perspectives that joined us during the conference. We were thrilled to have you on board, and we hope you left with some valuable insights. We were honored to have Jeff Carl of the Wide Format Company, the 2023 RMX Partner of the Year winner, join us. Jeff's consistent referrals to his fellow Partners over the years truly exemplify his dedication to our networ k, and we couldn't be prouder to bestow this well-deserved honor upon him. The conference ...
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We're very pleased to announce the Wide Format Company has won as the 2023 Partner of the Year. From Jeff Carl, President of the Wide Format Company, “I am truly humbled and deeply honored to accept the Partner of the Year award. This recognition means the world to my team, not just as an acknowledgement of our efforts but as a testament to the power of collaboration and the strength of our network.” Each year, the Partner of the Year award is presented to a leading RMX Network Partner company that actively participates with and contributes to RMX Network and their Partner companies; demonstrates technical and process innovation/adaptation, and employs ...
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Interview with Mike Hobgood: Communication is Key Benefit of RMX Network By Ed Avis Ed Avis: Tell me about what you did before you came to RMX Network. Mike Hobgood: I began studying architecture at the University of Kansas, where I first learned about reprography. We were required to hand-ink each project on Mylar. Having already had three years of experience with AutoCAD, I quickly realized I could drive an hour to Western Blue in Kansas City and just have them print it, saving me 20+ hours on each project. I eventually transitioned to business school, earning a degree in marketing. I joined ReproMAX in 2006, initially as the communications ...
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Nurturing Industry Ties and Gaining Competitive Edge By Denise M. Gustavson The PRINTING United Expo — October 18-20 in Atlanta — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event. The RMX Network is an alliance of independent print providers specializing in wide-format applications. They equip its members with educational resources, sales and ...
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