Welcome Reception
Juniper Cocktail Lounge · 6:00–9:00 PM

Drinks, light bites, and the first chance for the room to come together.

Welcome: Built to Last Starts Now

Keynote

Mike Hobgood

We’ve spent the last four months building — virtual sessions, new tools, new thinking. Today we find out what sticks. This isn’t the start of the AI conversation, it’s the reckoning. The businesses built to last aren’t the ones that had the right technology. They’re the ones that made the right decisions. This is where we start making them.

Fresh Eyes: What the Floor Tells Us About Where Print Is Heading

Moderated Roundtable

E.M. Leonard · Dave Miklos · Andrea Bledsoe

Every person in this room just spent a day on the most important show floor in the industry. This session turns what you saw into signal — new substrates, automation, AI applications, and what the floor is not showing you.

The Marketing Machine: How to Be Found Before the Conversation Starts

Presentation

Danny Dovel — BlueVine

The way buyers discover, evaluate, and choose vendors has fundamentally changed. Build marketing that works while you sleep — content, digital presence, and reputation that puts you in consideration before a conversation ever starts.

The Intelligence Advantage: AI as a Leadership Decision

Keynote

Bill Stark — Cognition Foundry

It’s no longer whether AI matters — it’s what kind of leader you’re going to be about it. The strategic framework that moves owners from experimenting to deciding, using the DRIVE framework.

The Breaking Point

Moderated Session

Brian Hall · Gene Klein · Kevin Perry

Every business that’s built to last had to break something first. Members identify what’s breaking right now — margin, workflow, people, leadership, technology. The frame isn’t failure. It’s diagnosis.

Protecting What You Know: Turning Institutional Knowledge Into Competitive Advantage

Moderated Panel

Trent Ainsworth · Jeff Carl · Mike Tylicki

The companies built to last don’t let their best thinking walk out the door. Capturing, systematizing, and deploying what your business knows — and how AI has changed what’s possible.

Built to Last: The DRIVE Session

Deep Dive on DRIVE

Trevor Hansen — Thomas Printworks

Define. Review. Identify. Validate. Execute. The DRIVE framework applied to real problems from the room, with two live AI case studies — sales team performance and customer account analysis, both from a simple spreadsheet. Every attendee leaves with one project.

Friday Kickoff

Kickoff

Mike Hobgood

Short. Sets the room for the final push. What we built yesterday, what we do with it today.

Using AI to Create Better Sales Conversations

Presentation

Kate Dunn — Evolve Sales Group

Use AI to help teams learn faster, uncover opportunities sooner, and create more value in every customer conversation — researching markets and accounts, identifying challenges, and shortening the path to a decision.

The Decade Ahead: Where Are You Building To?

Moderated Discussion

Matt Cushing · Will Glasgow · Marci Hauser

Not a prediction session — a positioning session. What does the business that wins the next ten years actually look like, and are you building toward it?

I’m Building This

Closing

Every member states their DRIVE commitment out loud. Not what you’re thinking about — what you’re building, specific, starting Monday.